Create – Activate – Innovate
Investor Marketing Done Differently
Beettoo Investor is a full-service agency specialising in the financial service sector, and designed to reflect the huge changes the industry has seen in recent years.
Beettoo Investor is a new kind of agency, delivering class leading service and value for marketers targeting an audience that is growing and changing like never before. From institutional to retail investors and everyone in between, Beettoo Investor can help marketers reach the audiences that matter most to them.
Our unique marketing-as-a-service model, allows us to deliver the right ideas, resources and solutions for our clients, whatever their needs.
“The biggest barrier to converting traditional savers into new retail investors is a lack of education and awareness.”
A new agency for a new market
Beettoo Investor is an agency built to support financial marketers across the globe, helping them identify and engage with investors across highly targeted audience segments. We develop strategies and tailored customer journeys that deliver measurable conversions and drive long-term growth.
"The potential crop of new investors bears
little resemblance to traditional investors"
The investor audience is changing, as financial self-reliance replaces state provision. Facing low interest rates and the corrosive effects of inflation, many savers are transitioning into investors, looking for better returns. This fast-growing and diverse audience demands a new approach to drive successful engagement. We create bespoke customer journeys built on three core elements – creation, activation and innovation – these form foundational pillars upon which each unique solution is built.
A new agency for a new market
Beettoo Investor is an agency built to support financial marketers across the globe, helping them identify and engage with investors across highly targeted audience segments. We develop strategies and tailored customer journeys that deliver measurable conversions and drive long-term growth.
“The potential crop of new investors bears
little resemblance to traditional investors”
The investor audience is changing, as financial self-reliance replaces state provision. Facing low interest rates and the corrosive effects of inflation, many savers are transitioning into investors, looking for better returns. This fast-growing and diverse audience demands a new approach to to drive successful engagement. We create bespoke customer journeys built on three core elements – creation, activation and innovation – these form foundational pillars upon which each unique solution is built.
marketing-as-a-service
For many years the marketing narrative has been rightly dominated by data, with smart and considerate use of data driving transformation within the sector. In the financial sector data plays an even greater role, and is therefore even more valuable. But data will only take you so far.
While the collection and processing of data enables us to identify, target and understand our audiences better than ever before, it cannot drive engagement or evoke an emotional response towards a brand, only relevant content can do that. Real success lies in expertly combining the two – high quality, engaging content based on data driven insight, delivering positive interaction.
“This new breed of investor values and understands technology, favouring mobile
apps to manage their money”
Creation-as-a-Service
Today’s savers and investors are digitally aware and understand
the value of their data. They are looking for a worthwhile value exchange, and Beettoo Investor can deliver exactly that by creating highly engaging content for every investor from novice through to experienced and professional investors.
By truly understanding the investor market, Beettoo Investor
can create bespoke assets covering myriad topics, in multiple formats, designed specifically to attract and engage any target audience in any region. Whatever your content needs, Beettoo Investor will deliver creation-as-a-service.
Activation-as-a-Service
Analysing, understanding and utilising data is key to delivering the reach and engagement marketers in the financial sector are looking for. Beettoo Investor fully understands and appreciates the importance of data, leveraging the insight extracted from that
data to deliver the results that clients want.
Whether it’s creating bespoke content partnerships, planning targeted paid media, developing interactive social campaigns,
or driving highly qualified demand generation, Beettoo Investor
will deliver activation-as-a-service
Innovation-as-a-Service
Business is driven by innovation, and true innovation comes from thinking and doing things differently. At Beettoo Investor innovation lies at the heart of our marketing-as-a-service model, delivering agility, value and unrivalled expertise to our clients. We believe, agencies should add value beyond the day-to-day business of creating and running campaigns. They should always bring new and innovative thinking to the table. Our model is designed to create teams who not only bring innovative thinking, but who also have the time to think.
This new model is underpinned by further innovation in the shape of our custom built, resource management platform – Bigas 1. Our platform will ensure that every client and every project has the best possible people assigned to it – unlike traditional financial service agencies, our resource pool is not limited, allowing us to always find the right tools and people for the job.
From our operating model and resource management platform to our breadth of expertise and experience, Beettoo Investor will deliver innovation-as-a-service.